{"id":45229,"date":"2025-02-08T15:43:38","date_gmt":"2025-02-08T14:43:38","guid":{"rendered":"https:\/\/asage.ch\/%f0%9f%8e%ac-inside-rts-with-asage\/"},"modified":"2026-10-12T14:19:37","modified_gmt":"2026-10-12T12:19:37","slug":"%f0%9f%8e%ac-inside-rts-with-asage","status":"publish","type":"post","link":"https:\/\/asage.ch\/en\/%f0%9f%8e%ac-inside-rts-with-asage\/","title":{"rendered":"\ud83c\udfac Inside RTS with ASAGE!"},"content":{"rendered":"

\ud83c\udfac Inside RTS with ASAGE!<\/h1>\n

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Sold out\u2026 For itsfirst<\/sup> event of 2025,#ASAGE<\/a> opened the doors of #RTS on Thursday, February 6, with a program featuring lectures, tours, and a cocktail reception.<\/p>\n

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\ud83c\udf9e\ufe0f The 150 registered participants gathered at the iconic RTS tower on Quai Ansermet in Geneva starting at 6:00 p.m. They were treated to three engaging presentations on current issues facing public service broadcasting. <\/p>\n

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Sophie Balbo<\/a>, head of the communications department, highlighted RTS\u2019s unifying role and its values, such as inclusivity. She also addressed some of the hot topics of the moment: legitimacy, independence, reputation\u2026 It\u2019s not always easy to represent this institution, even though it\u2019s so valuable! <\/p>\n

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Eric Borgo<\/a>, digital transformation coordinator, explained the growing role of artificial intelligence at RTS, particularly in content production and personalization. But be careful! There are limits that must not be crossed: #AI, yes, but with ethics and responsibility. <\/p>\n

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Claire Burgy<\/a>, for her part, shared her experiences as a journalist over the past 20 years. Her challenge? To capture the attention of today\u2019s viewers amid the overwhelming abundance of information across multiple channels\u2026 <\/p>\n

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